In arguably one of the coolest music videos of the year, BiSH return with their new track DiSTANCE, taken from their latest album release CARROTS & STiCKS.
Released on July 11, the imaginative and stunning visuals remind us of the power and financial stability that BiSH have, their music videos always appear to have the highest budget and it is no secret that BiSH pretty much sustain WACK, which is why BiSH are not likely to face the infamous WACK AUDiTiON CAMP anytime soon. The quality of this music video, also feel’s much higher budget than any BiS video, which also reminds us of the ‘theoretical’ ongoing battle for WACK’s flagship title – especially now that BiS has finished its second generation, with the third ‘BiS3’ incoming anytime between now and the end of the year.
The video starts with slow motion, cinematic style editing of members, Cent Chihiro Chittiii, Momoko Gumi Company, Aina the End, Ayuni D, Lingling and Atsuko Hashiyasume, interspersed with vocal performances in which appear to be along the coastline, before revealing a giant stone structure of what appears to be a mystical/ ancient person or entity, sunken into the shoreline – as BiSH start their choreographed dance.
The first thing to note, the surrounding having an odd post-apocalypse feel to it, with the sunken structure and calm-coloured sky, is the brand new costumes, which appear to be similar to Equestrian horse-riding clothes, with the addition of a cape.
The whole of the music video takes place along this coastline, but it does start to point towards some theme of mysticism, with Momoko using telekinesis to lift rocks, Ayuni Slowly rising into the sky as she holds her hands out towards the stars and Aina the End bleeding from her eyes.
The video finishes as the stone structure begin to fall and the girls continue their cinematic poses.
The song is what we’ve come to expect from BiSH and is reminiscent to previous releases NON TiE-UP and stereo future. DiSTANCE is catchy, with a slightly melancholic tone, with an addition of a beautiful/sad instrumental section 3/4 of the way through, one final repeat of the chorus, before fading out slowly as though carrying it across the beach.
While the music video’s design and quality are impressive, there isn’t a great deal of substance in which to place the general direction of the theme or concept. It does not appear to tell a story, it seems like it could be used in a perfume commercial.
Overall, the video is a beautiful piece of art, which will give many fans great opportunities to collect their latest phone wallpapers, but lacks any feeling. The song itself is quite simply BiSH, what we have come to expect and the reason we continue to return to them.