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Home Music General Weekly MV Roundup

7 New Music Videos You Need To Check Out (Week 17, 2021)

Francisca Hagen by Francisca Hagen
2 May 2021
Reading Time: 3 mins read
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Still from the music video "Darling" by the band francis'

Still from the music video "Darling" by the band francis'

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With a large music industry such as Japan has, second largest in the world, it is inevitable that music fans will be inundated with a profusion of good (and also less good) music from this country. It is impossible to keep track of this and write a review about it per video. But to avoid missing out on gems, it is time for a weekly list of new music videos from lesser-known Japanese musical acts that are definitely worth watching. We are now looking back on a couple of videos that were released in week 17 of the year 2021. Enjoy the new discoveries!

バターマーマレード (Butter Marmalade) – 二人だけのムード (Futari dake no mood)

The group Butter Marmalade make pop songs for music lovers (or how they describe it in English; freaks). The four-piece is formed in the city of Sendai and consists of a male and female twin vocalists. The group started out in 2019 and its motto is ‘timeless, evergreen music.’ In May, June and July of this year, they will be releasing three consecutive songs, this is the first release which is also their first digital single. — Recommended by Francisca

callow – レトロ (Retro)

Active since January 2018, the four-piece alternative rock band callow is mainly active in Tokyo. The band has released four self-produced music videos so far, this song can be found back on their first mini-album, which will be released in a few days. The band name callow has the meaning of an inexperienced and immature (young) person and the four-piece focuses on the current youth with lyrics that depict vivid scenes and emotional songs. — Recommended by Francisca

LD50 – abrasive

Formerly known as caustics, the four-piece indie rock band from Tokyo started activities in 2019. In March of this year, the band members announced that they will be active under the new band name LD50. Currently they are in the middle of releasing three singles for 3 consecutive months and abrasive is the second release of it. — Recommended by Francisca

Subway Daydream – Freeway

Alternative rock band Subway Daydream started with activities in 2020, so they can still be considered brand new. The sound of Subway Daydream is filled with nostalgia and reminiscent of ’80s and ’90s pop and alternative rock music. The four-piece, based in Osaka, recently released their first EP, titled BORN. — Recommended by Francisca

PUTAINS – Artist

We don’t have many French-speaking readers, so this might not reach many, but let’s say that PUTAINS is an interesting band name. The three-piece, based in Matsuyama City, started out in 2016 and has released a few singles, a mini-album and an album to date. They like to mix several music genres from Britpop to ’60s rock to city pop interweaved with Japanese and English lyrics. They present it as ‘good music’. — Recommended by Francisca

文藝天国 (Bungei Tengoku) – 生活をとめて (Seikatsu o tomete)

Bungei Tengoku are consisting of three band members, vocalist Haru, videographer Aika Sumi and lyricist and composer ko shinonome. One and a half year after the release of their first mini-album, the alternative rock band released their second album, 夢の香りのする朝に。 (fragrance of a daydream), in January of this year. They combine a rough guitar rock sound with highly expressive vocals of the mysterious vocalist Haru. — Recommended by Francisca

francis’ – Darling

The alternative rock band francis’ rebooted in 2018 after seven years of inactivity. The four-piece mostly performs in Tokyo and their sound seems to vary with each song with a grungy sound in one song changing from groovy to heavy and dragging sound in another song. The music video for Darling is shot in one go and is also a good example of how dynamic the band is. — Recommended by Francisca

Next week we will be back for a new list of new music videos to check out. But you can also look back to the earlier editions of this weekly article series for when you yearn for more musical gems!

Tags: alternative rockBungei TengokuButter MarmaladecallowCity Popfrancis'indieindie rockLD50popPUTAINSRockSubway Daydreamweekly mv
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Francisca Hagen

Francisca Hagen

Started with AVO in 2003. Now active as a writer, reporter, reviewer, promoter, photographer, interviewer and presenter. Can be found regularly at conventions and concerts in the Netherlands and sometimes in Belgium. Big passion for Japan and music, can be made happy with coffee. (click on Soundcloud logo)

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Online magazine since 2012. AVO Magazine is a Japan-related entertainment website with information about events in especially The Netherlands, Belgium and the rest of Europe. There is a big focus on Japanese music. Other contents we publish are reports, reviews, informative articles, and interviews. AVO Magazine originated from AVO Forum, started on 16 May 2003.

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