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Home Music General Weekly MV Roundup

7 New Music Videos You Need To Check Out (Week 33, 2021)

Francisca Hagen by Francisca Hagen
22 August 2021
Reading Time: 4 mins read
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A silhouette from a Japanese woman with long hair in a ponytail. Her eyes are closed.

A silhouette from a Japanese woman with long hair in a ponytail. Her eyes are closed. - Still from Pulplant's music video for "仮面 (Kamen)"

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With a large music industry such as Japan has, the second largest in the world, it is inevitable that music fans will be inundated with a profusion of good (and also less good) music from this country. It is impossible to keep track of this and write a review about it per video. But to avoid missing out on gems, it is time for a weekly list of new music videos from lesser-known Japanese musical acts that are definitely worth watching.

We are now looking back on a couple of videos that were released in week 33 of the year 2021. Enjoy the new discoveries, some are fittingly summer themed!

ヨークシン (Yorkshin) – 車馬 (Syaba)

This week, the 2019 formed alternative rock band Yorkshin released two videos, a music video and a live video. Earlier this year, the Okayama-based three-piece released their first EP, titled Syaba. The videos are made to promote the release, and the video linked below is officially their first music video, and soon the band will be touring in the surroundings of Okayama and Osaka. — Recommended by Francisca

may her sleep. – しずむ (Sink)

The fragile song Sink received a remaster for the release of The Sleeping Beauty, the first album by future-garage/chill-step music unit May Her Sleep. The music video has also received a re-release. The group consists of vocalist nemu and trackmaker rahiro. The name of the Tokyo-based unit comes from Edgar Allan Poe’s poem, The Sleeper. Other videos of this new digital release can be viewed on the YouTube channel of may her sleep. — Recommended by Francisca

YENMA – 炎天下のサイダー (Entenka no Cider)

Formerly active under the name Charles, the band got renamed to YENMA in the summer of 2020. Active since 2013 (with a break) and based in Tokyo, the four-piece has been working hard since the renaming to release new music, such as an album release filled with songs born during the pandemic, titled Piñata. It seems that they will release another music video in a few days. Something to look forward to. — Recommended by Francisca

KUUNATIC – Tītián

KUUNATIC will be releasing a new album on the 29th of October and Tītián is the first single to promote the upcoming release. In addition, the band will be touring Europe next spring. The three members of KUUNATIC integrate traditional Japanese music, Latin music, progressive rock, psychedelic rock, dub music, horror film soundtrack music and more elements and expresses their outlandish world. — Recommended by Francisca

Pulplant – 仮面 (Kamen)

Pulplant are a four-piece rock band from Tokyo and got formed in 2020. Kamen is the second single for the young band. The four members create a dramatic and technical rock sound and do not fear using odd time signatures. The music video for Kamen is the band’s first music video and the song is about the struggle with self-consciousness. — Recommended by Francisca

サーカス船のプッケ (Puqque on the Circus Cruise) – サーカス船のプッケ (Puqque on the Circus Cruise)

This song is the first track presented by a brand-new band, comprised of two ex-LUNCH-Ki-RATT members Kurumi Tanaka and Hiromichi Yamada. With the first track, the band shared a cheerful song that has the same title as the band, Puqque on the Circus Cruise, where they sing that the ‘show must go on’. If you are familiar with LUNCH-Ki-RATT, you might know what to expect from this new band. — Recommended by Francisca

poor man’s rose – in the blue

The alternative rock band poor man’s rose started the distribution of the second single, titled in the blue, a song with a positive note and summer sound. To date, the Fukuoka-based band released two singles and an EP and gained quite some attention with the release of their second music video, エンドロール (End roll). Keep an eye on them for their next steps. — Recommended by Francisca

Next week we will be back for a new list of new music videos to check out. But you can also look back to the earlier editions of this weekly article series for when you yearn for more musical gems! Want to read more about how this project started or check out the YouTube playlists? Click here for all the information.

Tags: alternative rockchill-stepexperimentalfuture-garageKUUNATICmay her sleep.poor man's rosepoppop-rockPulplantpunkpunk rockPuqque on the Circus CruiseRockshoegazetribalweekly mvYENMAYorkshin
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Francisca Hagen

Francisca Hagen

Never satisfied, always exploring. Started with AVO in 2003. Now active as a writer, reporter, reviewer, promoter, photographer, interviewer and presenter. Can be found regularly at conventions and concerts in the Netherlands and sometimes elsewhere in Europe or even in Japan. Big passion for Japan and music, can be made happy with coffee. (click on Soundcloud logo)

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Online magazine since 2012. AVO Magazine is a Japan-related entertainment website with information about events in especially The Netherlands, Belgium and the rest of Europe. There is a big focus on Japanese music. Other contents we publish are reports, reviews, informative articles, and interviews. AVO Magazine originated from AVO Forum, started on 16 May 2003.

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